About Once Upon A Time Toys

We started out in 1984 in a tiny storefront in the old Arcade in downtown Cleveland. In 1988, we opened in our current location in Rocky River. We have been staffed with friends and family over those many years and enjoy multi-generational relationships with many fine families. Their support has carried us through competition from the internet and the Great Recession and their continued support will insure that Rocky River will always have a “real” toy store to visit with the kids.

  • We are a family owned and operated neighborhood toy store serving generations of local families.
  • We are your neighbors and friends that have kids, grandkids, nieces and nephews like yours.
  • We know how important getting the right toy is to you.
  • We know the toy world and what works best for special kids.
  • We gift wrap each toy with a mother’s care.
  • We are really glad to see you.

We’ve been on the same corner in Rocky River for 35 years. Jack, the owner, is here daily to make sure you are well taken care of. He’s older now, but still on a quest for the best toys money can buy.

So that’s us. We’re not new, but we are a “real” toy store that provides creative hands-on toys that encourage social skills, rather than escaping into the virtual world.

Once Upon a Time Toys Rocky River Storefront

“This place has been around since I was a kid and it's still worth a visit. They have a great assortment of battery free toys that your kids can really interact with instead of just staring at. All three of my boys always find something they want at this visit and something they want to come back for next time. They have a dizzying array of trucks as well as books, puzzles, and dolls. You'll be glad you came.”

Google Reviewer

Once Upon a Time Toys Storefront